Settling on the right design can be a stressful task when it comes to coffee packaging. From deciding the right material to choosing the important information and looking for the perfect color combinations, everything needs careful consideration. Read this blog to find three important factors you must remember when designing your coffee packaging. Use visually appealing and functional packaging styles to boost visibility and keep your coffee fresh. 

• Brand Messaging Must be Clear

Most brands are looking for ways to create a unique brand identity in the market. If you are one of them, you must know that it can be done with the help of coffee packaging. With the consistency in packaging and choosing a coherent design, you can create a robust brand image in the market. 

Now comes the most important part: how to communicate your brand messaging? Whether you are choosing coffee Kraft bags or Mylar bags, you must have a clear understanding of the following to use on your coffee packaging: 

Who are you?

This is the most important question that you have to ask before you decide which design to choose. Your packaging will be communicating to the customers who have never experienced your brand. How do you want that to play out? This part usually focuses on using a brand’s logo, a physical location if available, and the website you have. You can also add contact information so they can directly get in touch with you in case of any queries. 

What is your specialty?

Next comes the specialty part, as you need to make it clear to them why they should choose you. When there are dozens of brands in the market, what makes your brand the special one? What is something different that you are doing with your coffee that makes it more important than others? All these questions will lead you to create a prominent brand image in the market. 

Why are you doing it?

Brands with a noble cause behind them are likely to get more attention from customers. Are you one of them and not marketing it the right way? Your coffee bag design must talk about that in a way that makes a very clear impression on the customers. Are you focusing on saving Mother Nature? Are you helping out homeless people with each purchase? Or perhaps funding a kid so they can go to school? Whatever it is that you are doing with the band’s money. You need to market it on your packaging to boost sales. 

• Visuals Should be Appealing 

Visuals not only mean the designs, but everything that goes on the packaging. This means that from the type of font you are using to the spacing and even the colors you will be using are important. Your packaging visuals should be easy on the eyes so customers can read the important information easily. Visual hierarchy is very important when it comes to coffee bag design ideas. Not every font will look perfect on the packaging, so it is important to have a professional by your side when choosing the right visuals.